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Workshop: Business Storytelling with Andrey Iliev
March 6 @ 16:00 - 17:30
BGN50
About the Workshop
Storytelling is one of the most powerful tools in business. It shapes organizational culture, defines brand identity, and strengthens the connection between companies and their audiences. This workshop explores the role of storytelling in business communication through the lens of Conceptual Metaphors Theory and practical storytelling techniques.
Participants will gain insights into how to craft impactful narratives that align with their organization’s mission, vision, and values.
Key Topics Covered:
✔ Storytelling Principles & Models – Understanding how narratives influence organizations
✔ Building Organizational Culture – Using stories to strengthen identity & engagement
✔ Conceptual & Primary Metaphors – Their role in shaping brand messages
✔ Crafting Powerful Mission Statements – Best practices for clarity & impact
✔ Business Case Studies – Learning from IKEA, Starbucks, Airbnb and other successful brands
Who is this for?
This workshop is ideal for entrepreneurs, business leaders, and professionals looking to refine their organization’s communication, enhance brand storytelling, and foster a strong corporate identity.
Speaker: Andrey Iliev
CEO of Leader Academy
A seasoned expert in leadership and business development, Andrey specializes in applying storytelling techniques to organizational growth and corporate culture.
Registration & Contact
